The Power Of Anchor Text
The keywords in the anchor text of incoming links to a site is one of the most important factors for ranking well for the keywords you target. Knowing this well, John Chow got his blog to the the number one position for the keywords ‘make money online’ by offering a free link back to the sites that review his blog and link to his blog homepage with the anchor text ‘make money online’.
However he is making a mistake by getting people to link his blog with only an anchor text of ‘make money online’. If too many sites link his blog with the same anchor text, Google will be able to find out that these are artificial links and may soon kick his blog out from the first page of the search result itself. Infact this happened recently.
To last longer for the keywords you target, get sites to link you with a variation of the keywords in the anchor text. Having a variety in the anchor text of your incoming links is a signal that those links are natural.
Example: If you are trying to get your site to rank well for the keywords ‘make money online’, try to get sites to link you (or buy links) with a variety in the anchor text like ‘make money online surfing’ and ‘ways to make money online’.
This way Google may not figure out easily that you are artificially trying to rank for some keywords and you will last longer once you are successful in getting to a good position for the keywords.
Or you could try to make some good post on making money online, like a guide, and then Digg it. If your post gets to the frontpage, you will get thousands of incoming links to your post and pretty soon you may get to a high position for the keywords you are targeting.
If you are confused on which anchor texts to target, try using a keyword tool like Overture. Also check out this backlink anchor text analyzer and checklist of the factors that affect your rankings with Google, MSN, Yahoo.
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