Simple tips on Google Adsense
Adsense works by bringing advertisers and publishers together, with a small payment being earned every time someone clicks on an advert to find out more about an advertiser's products.
For Adsense to start bringing the money in you need readers and the more the merrier, but you could still earn a handy sum if you use some simple techniques.
A key element of Adsense is that you have a choice of different shaped adverts and can change the colour of the text and links that people see.
The best way to get people to click on them is to make the ads blend into your site so the text should be the same colour as your articles and any links should match those on your site.
Also I’ve found that taking any borders off your adverts will allow them to look like part of your site and as people arrive from search engines your ads will match the article you’ve written.
A thing to remember is that most websites work in columns, often two or three, and we place the important content in the middle and run the adverts around the side.
In effect you are conditioning people not to look at your ads, so if you can place the Adsense adverts within the body of your articles you will see an increase in the money you earn.
From my own observations I saw the number of clickthroughs increase dramatically by placing an advert block at the foot of each article, once people have finished a piece they need to click elsewhere, so why not a related ad?
Another tool provided by Adsense is the Channels option, this lets you track your adverts by using a descriptive name so you could, for example, compare how an advert in the right column works against one across the top of the page.
You need some patience to let an advert block run so you can see if it its positioning works or not, but there is a good rule of thumb - if it annoys you there is a good chance it will annoy your readers.
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